Blogpatcher Site & Page SEO Tools Tutorial
This tutorial for the Blogpatcher tools will guide you how to get the most out of all the features for both
the Site Audit and the Page Analysis. Following the checklist and advice the tools give you will help you setup a solid SEO action strategy plan
and drive more organic traffic to your website.
The two tools look at your website and its pages the same way search engines do. We look at the more technical SEO
aspects of your whole site with the Site Audit tool.
The Page Analysis tool is designed to do an in-depth analysis on how your page is constructed from a semantic point of view by looking at content,
structure, and keywords and comparing your page with the top competitors.
Tutorial Index
- The different SEO tools
- Reports - View a list of all reports
- Site SEO Audit report
- Page SEO Analysis report
- Page Analysis score
- Page Analysis categories
- Interpeting the report
- Special features
- Creating an action plan for on-page SEO
- History - View the history for a website or page-keyword pair
- Blogpatcher credits - How to refill your credits
The different SEO tools
The Blogpatcher tools are designed to help you improve the SEO for both your site and individual pages. The natural starting point is to do a site audit with the Site Audit tool. This will give you an overview of how your site is doing. Blogpatcher Site Audit will perform a series of technical SEO test on all your site's pages and also on the site as a whole.When the Site Audit is completed and you have corrected any errors or warning the audit found you can select the pages that you are interested in analysing in more detail. Analysing an individual page further with the Page Analysis tool will give you invaluable insights about page content, competitors and keywords.
The Page analysis will use machine learning to interpret the content on your page and then compare it to your top 10 competitors. Additionally, both your page and the top 10 competitor pages, will undergo an in-depth SEO analysis which is then compared to one another. The results of the analysis are then presented in a report that will show you where you can improve to beat your competitors.
How to use the Site SEO Audit tool
Using the Site Audit tool is pretty straight forward, There is only one field that you need to fill in before starting the audit. The "Enter Site URL" field, here you enter the root URL or address to your website. Press the "Start Audit" button and audit should start. If there are many user doing site audits at the same time you might be put in queue.
The time required to finish the audit depends on the number of pages on your website, but also on the speed of your host. Typically it should not take more than 10 to 30 seconds for small and fast sites. If you want to leave the page you can do that, the audit will still complete even if you close the page. You can also set the email preferences on your account page so you will get notified by email once the site audit is completed.
* Important note: we had to set a limit to how many pages we analyse per site so the tool is not abused by running an audit on a website with millions of pages i.e. amazon.com or google.com. That limit is currently 500 pages.
How to use the Page SEO Analysis tool
Using the Page Analysis tool only requires you to fill in the "Enter Page URL" field and pressing the "Analyse" button. In the "Enter Page URL" field you should enter the full URL or address to a webpage, if you want to analyse your whole website use the Site Audit instead.
If you want to select a specific keyword for the analysis you can press the "Override keyword" label and enter the keyword in the field that is shown. By default, you do not have to enter any keyword at all, and if you do not, the AI will guess the main keyword for your page depending on the content of the page.
The time required to finish the analysis depends on the size and speed of your page and your rivals pages. But typically it should not take more than a few seconds. If you want to leave the page you can do that, the analysis will still complete even if you close the page. You can also set the email preferences on your account page so you will get notified by email once the analysis is completed.
View a list of all reports
On the Reports page, you can view a list of all the Site Audit and Page Analysis reports that Blogpatcher has generated for you. By default all reports are show and the most recent are shown at the top of the page. Each row in the list has columns for: Page, Keyword, Date, Score and links to "View Report" and "History"Page - for Page Analysis, the title of the page and it's URL is shown. For Site Audit, the root URL audited is shown.
Keyword - for Page Analysis, the keyword used as main keyword is shown. For site audit, this column is blank.
Date - the date and time that the Site Audit or Page Analysis completed.
Score - The score from 1 to 100 that Blogpatcher awarded your website or webpage with.
View Report - Click this link to view the actual report.
History - Click this link to view the report history for this website or webpage/keyword pair.
Reports list filter
You can filter the reports list on different criteria by using the filter and refreshing the page. To display the filter options click the "view filter" label.Domain Filter - if you write on several websites or represent clients from different blogs and websites this filter can come in handy as it will let you filter all your reports per site or domain.
To select the domain you want to view click the "Domain" drop-down box and a list of all domains you have analysed will show up. Click the domain you want to show and press the "Refresh" button.
Only show latest Filter - if you have made many Site Audits for the same website or many analyses of the same webpage this filter can help you by removing the duplicates and shortening the list.
To use the filter click the "Only show latest" checkbox and click the "Refresh" button.
Site SEO Audit report
You can view the report as soon as the site audit has completed. If you stay on the Site Audit page you will get a link to the report. You can also view the report at any time by clicking the link "View Report" on the Reports page.The report might seem overwhelming at first but we have done our best to only show the most important information and give a clean and concise report. As you will learn later the report has a lot of its details hidden by default. The details, such as, graphs, comparison tables, and additional information is easily accessible throughout the report.
Site Audit report score
The first thing you will see is a summary of the results and the site audit score:
* The above image shows the score board of our own site before we had done any technical SEO optimization at all. Not the worst score but it can definitely be improved, and the good news is, we can easily do that by looking at this report. For example, we noticed that we had forgot the meta description on several pages and a few pages had identical titles.
Overall Score - This show the overall score for the whole site with all its pages. Every error, warning and notice takes points away from the total score.
HTTPS redirect - To pass this test your site needs to be setup to redirect HTTP traffic to HTTPS. Secure pages, HTTPS, will rank higher in the search engines than the not secure alternative HTTP. To serve pages over HTTPS you will first need a SSL certificate. Once you have an SSL certificate installed on your website you can edit the .htaccess file to redirect all requests made to the HTTP version of your page to the HTTPS version
RewriteEngine On
RewriteCond %{HTTPS} off
RewriteRule ^(.*)$ https://%{HTTP_HOST}%{REQUEST_URI} [L,R=301]If you are using WordPress you do not have to edit the .htaccess file, instead use the Really Simple SSL plugin.
Sitemap pages - This test will show if you have any sitemap for your site, and if so, how many pages are in it. A site map is important for SEO as it will tell the search engines about how to find all your pages.
Robot rules - Test if you have a robots.txt file for your site, and if so, how many rules it got. Having a robots.txt file is not critical for SEO. If you have pages on your website that you do not want search engines to crawl and index adding a rule to the robots.txt file is an easy way to achieve that.
Pages tested - How many pages the site audit tested. This number may very well differ from the number of pages found in your sitemaps. The Blogpatcher crawler starts with your root URL or index page and follows all links to other pages on the same site it can find. If a link is marked as
rel="nofollow" the crawler will not test it. Another reason is that some of the pages in your sitemaps are simply not linked to from other pages on your site.
This might be by design, but if you see the two numbers differ you might want to look into that, since it is always important that all pages on your
site are reachable by following links from your root or index page.Passed tests - The total number of test your site passed without any error, warning or notice.
Errors - The number of errors found on your pages.
Warnings - The number of warnings found on your pages.
Notices - The number of notices found on your pages.
Page list
After the summary all the pages tested during the site audit is listed, starting with pages containing errors followed by pages with warnings, then notices and lastly all pages which passed without failing any test at all. This will give you an intuitive way to go through the list and correct the most important issues first.
Pages with errors - Errors are things that prevent the page from being able to load properly or at all. For example "404 Page Not Found" or other server side errors. The Blogpatcher site audit will also tell you all pages that link to a broken page or a page with errors. Click the "View errors" label to expand more details about the error on the page and see all linking pages. We strongly recommend that you try and fix all errors to improve the website SEO.
Pages with warnings - Warnings are given for a page if it fails any of the more important SEO tests. For example missing title tags, bad links, missing headers or duplicate content or titles. We recommend that you try and fix all warnings to improve the on-page SEO.
Pages with notices - A page will get a notice if it fails any less important SEO test. For example too long header text, , missing canonical links or missing favicon. We recommend that you try and fix all notices if you want to have optimal SEO for your website.
If you do not know how to fix the warnings or notices you can get hands-on tips in our how to fix your on-page SEO article.
Creating an action plan for website SEO
To keep it simple and efficient we recommend that you, first of all, fix all the errors the site audit reported. It is really important that all pages can be reached and are loading properly.Second, we recommend that you fix as many of the warnings as you can. Every warning means that you have the opportunity to fix an important SEO issue which will also make the site more user-friendly for your visitors.
After you have taken care of the warnings you can check the notices and fix the ones that would not require too much effort. If you want a fully SEO optimized site you should get rid of most notices. However, before putting too much energy into the issues of lesser importance, it might be a smart move to take a look at the pages that you deem most important with the Page Analysis tool. This is simply because the things the in-depth page analysis can help you with will probably give much better results. Optimizing individual pages on your site with regards to content, keywords and semantic SEO will boost your rankings much more than perfecting every aspect of the technical SEO.
You can use the "In-depth Page Analysis" link in the rightmost column of the reports page list to start analysing that page in the Page Analysis tool immediately. You can also click the "PAGE ANALYSIS" menu option at the top of the page to open the Page Analysis tool and enter the page URL and optionally a keyword to analyse.
Page SEO Analysis report
You can view the report as soon as the analysis is completed. If you stay on the Page Analysis page you will get a link to the report. You can also view the report at any time by clicking the link "View Report" on the Reports page.The report might seem overwhelming at first but we have done our best to only show the most important information and give a clean and concise report. As you will learn later the report has a lot of its details hidden by default. The details, such as graphs, comparison tables, and additional information is easily accessible throughout the report.
Page Analysis score
The first thing you will see is a summary of the results and the page score for different categories of the test:
* The image above show the socre for one of our own pages before we had done any SEO optimization at all, neither technical nor semantic. The score is not good at all for several of the categories and the page certainly needs some attention. The good news is that the page analysis will tell us exactly what to do to get a higher score and it will be easy to optimize the on-page SEO.
Page Analysis categories
The analysis is divided into several categories and you get a score for each of them. Important to note is that all categories are far from equal in importance. For example, scoring high in "Page Content" is more important than "Social Media". You can see the importance of each test in the report by looking in the rightmost column in the report table.Page Content - Test are done to make sure your page has all the most important elements and tags and that they are used correctly with regards to your keyword. Things such as word count are also tested and compared to your top rivals.
Keyword Frequency - The analysis tests to make sure that you do not overuse your keywords, so-called keyword stuffing. It is important to not stuff or spam your keywords in titles, headers and meta description, etc. since this can give you a ranking penalty.
Readabillity - This category only has one test, the reading difficulty of your text. The scientific method called Flesch-Kincaid is used to score the difficulty, higher score means easier to read. There is no universal score that is just right, different topics should be at different levels, for example, a text aimed at children should have a much higher score than a text aimed at scientists. Blogpatcher will compare your readability score to your top 10 rivals and since your article and the top 10 rival articles are about the same topic they should all be close in readability score.
LSI Keywords - This category will give you one of the most valuable insights on how to improve your page. Blogpatcher will give you all related topics and keywords it can find. It spies on your competitors and shows you which keywords and topics they use that you do not. You can also see which of the commonly shared keywords are the most important ones in the TF-IDF graph and table, TF-IDF is a scientific method that measures the importance of a certain keyword in a large collection of texts. Blogpatcher premium will also tell you what the related search phrases are for your keyword and on top of that all keyword ideas that the Google AdWords advertising platform have for your keyword.
Structured Content - Does your page have any structured content such as ordered lists, tables, and markup and is it used correctly. Some do not consider such things as important SEO elements but Blogpatcher thinks they are important enough, ordered lists, for example, can give you featured rich snippets in the search engine results page (SERP). A properly structured page also gives a better user experience and visitors are more likely to stay longer on your page and follow your links. Visitor bounce rate, session duration and click through of your links are in fact considered by the search engines when they rank your page.
Rich Media - Media such as images and video can enhance the user experience and Blogpatcher consider them important SEO components. having too few or too many images or videos can harm your rankings, so we compare your numbers to the top 10 rivals for your keyword to find the sweet spot. Using the image and video tags correctly is also important so tests are done for that too.
Social Media - Social media such as Facebook and Twitter stand for such a large part of the sharing of content on the internet today, and we consider it crucial to include them on your page correctly.
Interpeting the report
Our aim is to give you a clean and concise report, showing you the most important information first but still providing as many in-depth details as possible. Each test is color coded to give a quick overview of the importance of the results. Each test also has an expandable snippet called "Metric info", you can click it if you want to know more about this specific test. The rightmost column has a link to an article explaining how to fix any error or warning you got for the test. It also displays the importance of the test with regards to page SEOAt the bottom of most categories we have hidden tables with additional information about your and also your rivals performance. You can easily view this information by clicking the "Show comparison table" label.
Red - Signals an error or a missing element of greater importance. These should be fixed as soon as you can.
Orange - This level of severity is also highly recommended that you fix right away, as we consider it key for an optimized page.
Yellow - You might have failed the test with a narrow margin or the test is not considered that important in comparison with other tests.
Green - Passed without any warning or notice, good job!
Special features
The Page Analysis report has several features that might not be obvious at first glance.View more keywords - Click the "View more keywords" label to display all other keywords Blogpatcher ranked high for your page. You can easily start a new Page Analysis for any of them by clicking on one of them.
Metric info - Each test has an expandable information snippet describing the test and why it is of importance. Click the "Metric info" label to display the informational text.
How to fix - Each test also has a link called "How to fix" in it's rightmost column. The link points to an article with practical hands-on information on how to resolve the issue for both web developers and WordPress users.
Comparison tables - Most categories have competitor comparison tables. You can locate them at the bottom of each category and expand the table by clicking the "View comparison" label. This table can give valuable insights into how your competitors page are constructed and to how they score for each test. You can hover over the table headers (Rank1 etc.) to see exactly which site and page it is.
Get keyword synonyms - All tests in the "Keyword Frequency" category will offer you synonyms for words that occur too often on the page. Simply click the keyword you want to show synonyms for and Blogpatcher will show you suggestions from the Thesaurus dictionary.
TF-IDF graph - TF-IDF is a scientific method to discover the most important keywords used in a collection of texts. Blogpatcher uses the texts of your top competitors as the collection and calculates the most important keywords from that. The higher number the more important that keyword is considered for that page.
By looking at the graph you can see which keywords are considered important by most pages. If most of your rivals have a keyword that you don't you should try to add it to your page in a natural way. Another thing you can see is if there are any spikes in the graph. If you see one you know that this keyword is considered very important for only one or a couple of your top competitors. This can also be a good indicator of a valuable new keyword.
Creating an action plan for page SEO
Unlike the Site Audit report, the Page Analysis report is not laid out with the most important issues at the top. Instead, the report is divided into categories. To decide what you should do first you have to look at the color code: red, orange, yellow but also the importance rating.If you get a warning (orange) for a test that only has an importance rating of 2/5 it might not be more important than to fix a notice (yellow) for a test with an importance rating of 5/5.
As a general rule though start with correcting all the issues marked red, then proceed with the ones marked orange. The two most important categories are "Page Content" and "LSI Keywords", content is king, as they say, and by using our suggestions for related topics, sub-headings and keywords you will not have any problem filling up your article with semantically suitable content.
View History for a certain page/keyword pair
This is a good way to check how your page has improved over time, the feature can be accessed from the "Reports" page by clicking the "View History" link. All analyses you have done for the specified page and keyword are shown in a graph displaying how the score has changed over time.
